Engineering Entrepreneurship Courses by Professor Steve Treiber, Ph.D., P.Eng., firstname.lastname@example.org
APS1061, “Business Strategy and Intrapreneurship”, Live Webinar & recorded. If you want to lead a business some day this is the course for you. Every business executive and entrepreneur will encounter complex business problems they must urgently solve. COVID19, SARS and 9/11 are extreme examples of unpredictable events that can destroy a business. Leveraging some of the problem-solving skills that you have learned during your engineering education, this course teaches how to define, solve and communicate the solution to a complex business problem using an engineering approach. Each year we use an unsolved business problem published in newspapers such as the Wall Street Journal as the source of our challenge problem. In 2020 it is Facebook and Libra.
Students will work in groups to develop a solution to the challenge business problem. The groups will be given a package of material that will start them on identifying the problem in the first class and all groups will come up with their own definition and solution during the course. The inaugural problem, 2018, was how Walmart should respond to Amazon. In 2020 the challenge business problem will be, Blockchain & Business: Facebook™ is attempting to launch Calibra™, the Libra Association and Libra™ cryptocurrency and blockchain. Libra will be a mobile pay method intended for nearly 2 Billion people who do not use bank accounts. The Libra digital currency value will be tied to a basket of international currencies to smooth out value swings such as those experienced by Bitcoin and others. Facebook™ is facing a number of challenges including skittish partners, regulatory and Congressional resistance who fear money laundering and undermining of sovereign currencies. Our objective is to develop a business strategy and plan that will bring this business to a successful launch. Guest speakers from companies involved in cryptocurrency and blcokchain are invited to class to discuss their views on the problem. APS1061 course syllabus here.
APS1088, “Business Planning and Execution”, fall term. On-line live webinar & recorded. If your ambition is to be your own boss this is the course for you. You will learn how to start and run a successful Canadian business that is profitable on day ONE, using a real start-up as an example. Help the Professor build the example start-up inclass while you build your own through the course assignments. The course is developed and taught by successful Canadian entrepreneurs who imagined, built and sold at least one of their own successful businesses. The course materials, lectures, and assignments are based on personal experiences, published best practices and provide students with a toolkit/recipe for starting and running a successful business. The course project is an exercise in how to start one,"from soup to nuts". APS1088 course syllabus here.
APS1035, “Technology Sales for Entrepreneurs”, fall term. On-line live webinar & recorded. If you are struggling with your go-to-market strategy this is the course for you. At some point in their careers engineers and scientists find themselves needing to convince their boss, their company, their co-workers, or a client to try some new idea. That new idea, product or service might be so novel that there are no easy comparisons to be made to something existing and proven and the deciders lack relevant technical knowledge.
Students will learn the keys to selling a “customer” on an idea, product or service that they passionately believe in. The course learning objectives are delivered via lectures, exercises, role playing, group presentations and homework assignments, based on real sales pursuits in start-ups of the course creators and teacher. Students will learn how to organize and communicate their thoughts and facts in a way that will increase their probability of "closing" a deal. APS1035 course syllabus here.