Business Strategy and Intrapreneurship

Course Syllabus here:APS1061H, Summer 2024

Instructor:     Professor Steve Treiber

e-mail: steve.treiber@utoronto.ca

APS1061, “Business Strategy and Intrapreneurship”, Pre-recorded lectures and In-person & simultaneous on-line collaborative course.  If you want to lead a business some day this is the course for you.  Every business executive and entrepreneur will encounter complex business problems they must urgently solve.  COVID19, SARS and 9/11 are extreme examples of unpredictable events that can destroy a business. Leveraging some of the problem-solving skills that you have learned during your engineering education, this course teaches how to define, solve and communicate the solution to a complex business problem using an engineering approach.   Each year we use an unsolved business problem published in newspapers such as the Wall Street Journal as the source of our challenge problem.  In 2024 it is Twitter transformed into x.com. What's it all about?. APS1061 course syllabus here.

Students will work in groups to develop a solution to the challenge business problem.  The groups will be given a package of material that identifies the problem in the first class and all groups will come up with their own definition and solution during the course. The inaugural problem, 2018, was how Walmart should respond to Amazon.  In 2024 the challenge business problem is Twitter and x.com. Elon Musk spent $44 Billion to buy a failing company.  His strategy seems to be to find sources of revenue other than advertising, and maybe to build a better WeChat.  Our objective is to develop a business strategy and plan that will bring this business to a successful launch.  Guest speakers from companies involved in cryptocurrency and blockchain are invited to class to discuss their views on the problem.

Classes WB219 and simultaneously on ZOOM, May 6-10, 2024, 6-9pm every day; May 21-14, 2024, 6-9pm every day; and May 31, 6-9pm.